dropbox careers senior product marketing manager

This process usually revolves around activities including attending conferences, implementing complex marketing campaigns and maybe setting up some workflows for inbound inquiries. The traditional, top-down approach to SaaS growth involves building a product and then employing a sales team to manually sell it into companies. After all, there is no one-size-fits-all solution you have to make sure there is true alignment between your product, business model and growth strategy. When a company is considering adopting PLG, one of the first questions they need to answer is whether or not a bottoms-up approach to growth will be a good fit for their organization.

PLG’s Bottoms-up Approach – Is It Right for You?

Darius generously shared some helpful insights about how to identify when a company is ripe for a PLG approach and also some details about exactly what went into their own go-to-market strategy and how they built the kind of team needed to bring that strategy home. While Dropbox is widely recognized as a poster child for product led growth (PLG), not everyone has had the opportunity to see exactly how the plan came together.

I had the opportunity to talk with Darius Contractor, former Growth Engineering Lead at Dropbox, to get an inside look at just what went into the making of this SaaS legend. But how did this online storage and collaboration startup gain the momentum to achieve this historic feat? It’s a well-known story in the SaaS world – Dropbox reaching $1 billion in revenue in only ten years.

Dropbox careers senior product marketing manager