Sonder Holdings’ stock has gone down significantly. They also aim to develop a franchising model and offer software solutions to third parties. In addition to their current offerings, Sonder plans to expand into other property types, such as resorts, villas, and residences. Sonder utilizes machine learning to analyze data from nearby hotels and Airbnb listings, enabling them to forecast and select the most suitable properties. To secure properties, Sonder enters into multi-year fixed leases, mixed leases, or revenue-sharing agreements, often acting as the primary or exclusive tenant in properties and development projects.

Sonder specializes in offering short-term serviced apartments that provide a welcoming and consistent home-like experience. Instead of owning the properties, Sonder leases them and earns revenue through guest rentals.

Sonder operates by leasing and renovating apartments and hotels, which are then rented out to guests. The company has done a remarkably good job of flying under the radar until their recent turbulence. If you haven’t heard of Sonder, you’re not alone.

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